Why you should invest in SEO for your web application

Search engine optimization (SEO) is a set of best practices for improving your search results placement, increasing traffic from the organic (or "natural") search listings on search engines, and making your site more valuable to users. Unlike some other forms of online marketing, it is not paid advertising. It involves adjusting your content to rank better in the search engine (and often involves changes to your site's HTML code), which you're probably already familiar with if you've ever searched for something on Google or Bing.

SEO should be an integral part of any web application owner's online marketing strategy because organic search traffic accounts for approximately 16 - 20% of all web traffic. That's a lot of potential customers you're missing out on! Investing in seo agencies in Singapore is an ongoing process that not only boosts your site's rankings, but it also helps you learn more about your users and what they're searching for.

The benefits of investing in SEO for your web application (and how to do it)

There are numerous benefits that come with investing in SEO for your web application. Some of the more common reasons are below, but this list should convince you that SEO is an integral part of any good marketing strategy:

  • Your site is easier to find when people search for it on a search engine

  • If users can find your site, they will more likely buy from you or use your service

  • You'll be able to attract a targeted audience that is more likely to convert

  • Your costs per acquisition will decrease as your traffic volume goes up

  • With the proper SEO strategies in place, you'll see a constant rise in your rankings and more traffic over time

  • Your site will be easier to maintain and update as needed because of Search Engine Optimization

SEO can be a long-term marketing investment that provides you with more qualified leads and increases the visibility of your web application. There's no reason not to invest some time into this strategy because it's usually a very cost-effective way to market your site.

How to measure the effectiveness of your SEO campaign

Since SEO is an ongoing process, it can be difficult to measure how well you're doing at any given time. There are a few ways to determine whether or not you're on track with your current SEO campaign.

One of the most common questions potential clients ask is "how do you know if we're ranking?" This can be difficult to measure because SEO rankings fluctuate often. But it's important to set up tracking so you'll know when your website is moving up or down in the search engine results pages (SERPs). 

Another way to measure your SEO campaign is to see how much traffic you're receiving from search engines. Again, this can be difficult to measure because there are so many factors that go into organic search results (like where the user lives, their language preference, time of day, etc.). But it's important to track this information over time so you'll have a general idea of how well your SEO campaign is doing.


In conclusion, investing in SEO for your web application is a great way to attract more traffic, leads, and customers. It's something that marketing teams should consider being involved with from the beginning because it will help them have more qualified leads and boost their overall ROI. 

In addition, Google uses over 200 different signals when ranking websites so it's important for you to cover all your bases in order to get that #1 ranking. As you can see, SEO is a vital part of any good marketing campaign - for both web applications and other businesses.